Automate your marketing activities and unite your marketing and sales departments for B2B sales.
Pardot is Salesforce's business-to-business marketing automation solution, creating a centralized location to manage your projects and report on their success.
Turn anonymous visitors into identified prospects:
- Start by tracking the first touch a prospect has with your online marketing materials. Maximize your company's website with custom forms and landing pages to generate more interest in your products or services. and convert more visitors to prospects. Use Progressive Profiling to gather more data on prospects with each visit.
- Using Pardot's blend of measurement indexes, you create a full picture of a prospect's interests and suitability in order to qualify leads prior to passing them to your sales team. Pardot is customizable to your company's needs and it tracks prospects as they interact with your company across all your marketing channels so you can tailor your outreach.
Make every dollar count:
- Accelerate your sales cycle by giving sales reps the intelligence they need to close deals, faster.
- Using automated lead qualification and nurturing, free up sales to focus on what really matters: bringing in new business.
- Track campaign performance with customizable dashboards to better understand which programs are working, how your two teams are contributing to success, and what needs to be done to crush your revenue goals again and again.