Salesforce Change Management: The Human Side of Technical Debt

Even the most technically sound plan can fail without effective change management. Here’s how to prepare your organization and #Salesforce for transformation:

#NuAgeExperts offers a ‘Triple Point Inspection’ package which identifies tech debt. Talk to us today!

1. Organizational Readiness Assessment

Before implementation begins, gauge your organization’s preparedness:

  • Impact analysis: Which teams will be most affected?
  • Resistance mapping: Where might you encounter pushback?
  • Capability assessment: Do teams have the skills needed to adapt?
  • Cultural considerations: How does your organization typically handle change?

Use surveys, interviews, and historical data to develop a clear picture of readiness and identify potential challenges.

2. Training Strategy Development

Create a multi-faceted approach to knowledge transfer:

Audience Training Approach Timing Materials
Admins Hands-on workshop 2 weeks pre-launch Technical documentation, hands-on exercises
Power Users Interactive demo sessions 1 week pre-launch Process guides, quick reference cards
End Users Brief video tutorials Days before launch Short videos, one-page guides
Executives Executive briefing Post-implementation Dashboards, success metrics

Tailor training to different learning styles and roles, focusing on the “why” as much as the “how” to drive adoption.

3. Communication Planning

Develop a comprehensive communication strategy that answers the five key questions:

  • What: What exactly is changing and why?
  • When: What is the timeline for changes?
  • Who: Who will be affected and how?
  • How: How will the changes be implemented?
  • What’s in it for me?: How will users benefit?

Create a communication matrix that identifies:

  • Communication channels for each audience
  • Frequency of updates
  • Message owners
  • Feedback mechanisms

4. Executive Sponsorship

Securing and leveraging executive support dramatically increases success probability:

  1. Identify the right sponsor: Look for leaders with influence and passion for improvement
  2. Equip your sponsor: Provide talking points, data, and success stories
  3. Create visibility opportunities: Schedule regular updates where sponsors can champion the work
  4. Develop an escalation path: Establish when and how to engage sponsors with challenges

Pro Tip: The most effective sponsors don’t just approve budgets—they actively advocate for the initiative and remove organizational obstacles.

Case Example: ABC Manufacturing Company

A global manufacturing company discovered 35% of their sales process automation was redundant or conflicting, causing deal closure delays and frequent data errors. Their technical debt resolution plan featured:

  1. A clear executive summary linking technical issues to sales KPIs
  2. Success criteria focused on deal closure time and data accuracy
  3. A phased approach prioritizing quick wins in critical sales processes
  4. A realistic 16-week timeline acknowledging quarter-end blackout periods
  5. Multi-level approvals from Sales Operations, IT, and Finance

Their change management approach included:

  • Pre-implementation surveys to identify pain points
  • Role-based training combining in-person and video instruction
  • Weekly communication updates through established channels
  • SVP of Sales sponsorship with monthly town halls highlighting progress

Result: The initiative reduced deal processing time by 42% and decreased sales data errors by 67%, achieving ROI within six months of completion.

Wrapping Up: Plan a Living Document

Remember that your technical debt resolution plan isn’t static—it should evolve as implementation progresses. Schedule regular check points to assess progress against success criteria and adjust as needed.

In our next article, we’ll explore the “Document & Change Management” phase, diving deeper into implementing the plan you’ve created and managing the documentation aspects of technical debt resolution.

#NuAgeExperts offers a ‘Triple Point Inspection’ package which identifies tech debt. Talk to us today!

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