Make the connection between Marketing Automation and Salesforce Campaigns to provide the marketing engagement data that feeds the sales engine.
With the integration between Salesforce CRM and Marketing Automation Systems (Pardot, Marketing Cloud, Hubspot, Marketo, Eloqua, etc.), use of Salesforce's Campaign functionality provides marketers a whole new way of determining marketing attribution and ROI (return on investment). The Salesforce Campaign Influence engine automatically relates marketing engagement to revenue. NuAge Experts Marketing Consultants can help you leverage these integrative benefits by offering quick improvement packages. Ensure you have data flowing into the right areas of Salesforce to enable true multi-touch attribution and ROI reporting without any additional analytics investments. Every Campaign Leverage package includes:
- Audit of marketing and sales processes supporting the Campaign Influence engine
- Audit of marketing and sales systems usage supporting the Campaign Influence engine
- Quick recommendations/fixes to take advantage of this powerful feature
- Assistance with connecting workflows to appropriately push marketing engagement data to Salesforce Campaigns
- Assistance with building reports/dashboards leveraging Salesforce's Campaign Influence engine (Campaign Influence 2.0)
- Assistance with auto-creating Opportunity Contact Roles required on the revenue side
- Best practices for optimizing Campaign reporting in Salesforce (and B2BMA)
- Best practices around data hygiene and cleanupContact NuAge Experts today to explore
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